Kelly MacDowell
New Balance x Coco: Serving style at the Australian Open
DIGITAL
STORYTELLING
MERCHANDISING
How the biggest American tennis star shows up at the biggest party in tennis.
COMING SOON
Coca-Cola: A Recipe for Magic
DIGITAL
EVENTS
CONTENT
INFLUENCERS
From the streets of Queens to a supermodel’s kitchen, this campaign really goes places.
EXPLORE THE CAMPAIGN >
MasterClass: A case study in what defines “wellness”
CO-BRANDING
OLV
LOYALTY PROGRAMS
This campaign raised a very important question: Is learning considered wellness?
REVIEW THE CASE STUDY >
Progressive: Kid ‘n Play’s disastrous house party
TV
STORYBOARDING
SCRIPT WRITING
When a pitch you had 72 hours to craft ends up playing during the Big Game.
SEE THE PITCH >
“Kelly always understood how to execute the desired business strategy through the creative process.”
Emily Reuter
Chief Revenue Officer
ABOUT KELLY
Trunk Club Custom: Style across America
CREATIVE DIRECTION
ON-LOCATION
PRINT
DIGITAL
Seasonal lookbooks shot in some of America’s most photogenic cities.
VIEW LOOKBOOKS >
Slim Jim: Snap into a brand-new website
DESIGN DIRECTION
DISCOVERABILITY
SITE ARCHITECTURE
‘90s quirk, but make it 2026.
EXPLORE THE REDESIGN >
Big Brothers Big Sisters: Year in review
sTORYTELLING
COLLABORATION
LAYOUTS
A volunteer opportunity poses an interesting challenge: Design an annual report in 1 day.
REPORT COMING SOON!
Concept: Franzia rebrand
LOGO DESIGN
PACKAGING
DIGITAL
SOCIAL
Giving the world’s most popular wine brand a much-needed glow-up.
SEE THE CONCEPT >
Kelly MacDowell
New Balance x Coco: Serving style at the Australian Open
DIGITAL
STORYTELLING
MERCHANDISING
How the biggest American tennis star shows up at the biggest party in tennis.
COMING SOON
Coca-Cola: A Recipe for Magic
DIGITAL
EVENTS
CONTENT
INFLUENCERS
From the streets of Queens to a supermodel’s kitchen, this campaign really goes places.
EXPLORE THE CAMPAIGN >
MasterClass: A case study in what defines “wellness”
CO-BRANDING
OLV
LOYALTY PROGRAMS
This campaign raised a very important question: Is learning considered wellness?
REVIEW THE CASE STUDY>
Progressive: Kid ‘n Play’s disastrous house party
TV
STORYBOARDING
SCRIPT WRITING
When a pitch you had 72 hours to craft ends up playing during the Big Game.
SEE THE PITCH >
“Kelly always understood how to execute the desired business strategy through the creative process.”
Emily Reuter, Chief Revenue Officer
ABOUT KELLY
Trunk Club Custom: Style across America
PRINT
DIGITAL
CREATIVE DIRECTION
ON-LOCATION
Print and digital lookbooks shot in some of America’s most photogenic cities.
VIEW LOOKBOOKS >
Slim Jim: Snap into a brand-new website
DESIGN DIRECTION
DISCOVERABILITY
SITE ARCHITECTURE
‘90s quirk, but make it 2026.
EXPLORE THE REDESIGN >
Big Brothers Big Sisters: Year in review
sTORYTELLING
COLLABORATION
LAYOUTS
A volunteer opportunity poses an interesting challenge: Design an annual report in 1 day.
REPORT COMING SOON!
Concept: Franzia rebrand
LOGO DESIGN
PACKAGING
DIGITAL
SOCIAL
Giving the world’s most popular wine brand a much-needed glow-up.
SEE THE CONCEPT >